Planning your policy brief

Purpose, audience, content, and structure are the vital elements of an influential policy brief.

Purpose

A policy brief should inform readers of a particular issue, suggest possible policy options, and make recommendations. Be upfront about your purpose from the start, maintain a laser focus on your direction, and link every paragraph back to your purpose. Given the conciseness of most policy briefs, do not discuss tangential information. A convincing policy brief should communicate the urgency of the issue and focus on the benefits and advantages of following your policy advice.

Tips:

• Write out your purpose before drafting a brief, refer to it often, and ensure that everything you write serves that purpose.
• The intention of policy briefs is to offer your readers advice on how to solve a specific problem, so stay focused on this target alone.

Audience

Policy briefs should be accessible and targeted to a specific audience. Before you begin writing, establish whom your prospective readers are, their interest in and level of knowledge of the subject, the information they will need to make a decision, and how open they are to your recommendations.

Content

A policy brief should be clear, succinct, and focus on a single topic.

Tips:

• Do not exceed 1,500 words or two pages in length. Define the purpose of your policy brief up front.
• Include only essential information. Avoid tangents or being overly descriptive about methodology.
• Clearly identify the salient points that support your goal.
• Draft a new purpose-driven policy brief instead of summarizing or cutting down an existing report.
• Use plain language.

Structure

The structure should lead the reader from problem to solution. Clearly structure your policy brief before you start writing and use section headings to guide your content. Be clear about your policy recommendations and how they are supported by evidence.

The structure should be audience-specific and reflect each audience’s interests. For example, a focus on evidence is relevant for researchers, but a government official may value brevity and clear analysis of policy impacts.

Tip:

• Some typical section headings are summary, context, analysis/discussion, considerations, conclusion/recommendation.

Policy brief template

There is no one-size-fits-all approach to writing policy briefs because the topic and audience will shape each one. However, effective policy briefs tend to contain the same key elements and therefore have similar structures: an executive summary, an introduction, an overview of the research or problem, an examination of the findings, and a concluding section that explains the policy recommendations and implications of the research.

Review the elements of an effective structure (in detail below) before writing your policy brief.  Examples drawn from IDRC’s GrOW policy briefs are included throughout to help you gain a better understanding of layout and the content requirements of each section.

Executive Summary

Every policy brief should open with a short summary. This overview should be engaging and help busy readers quickly understand your argument. Most summaries take the form of a short paragraph or two, but some authors prefer to structure theirs as a few bullet points. Regardless of which style you choose, an effective executive summary should condense the essence of the brief down to a few sentences.

Tips:

• The executive summary should always appear on the cover of the brief or at the top of the first page so that it is the first thing a reader will see.
• It can be helpful to write the executive summary last because you will gain clarity on its content as you draft the other sections.

Increasing women’s support for democracy in Africa includes both a written overview and a bulleted list of key results (an executive summary does not need to include both, but each is effective). The overview provides a brief summary of the research while the key results present the findings at a glance.

Introduction

The introduction should set up the rest of the document and clearly convey your argument. In one or two paragraphs, define why you are writing the brief and express the urgency and importance of the topic to your audience. A good introduction should contain all of the relevant information for your argument. Describe the key questions of your analysis and your conclusions. The goal is to leave your readers with a clear sense of what your research is about while enticing them to continue reading.

”What’s at Stake?”, the introduction for Increasing women’s support for democracy in Africa, vividly presents the issues and relevance of the research in only a few short paragraphs. A succinct summary of the brief’s goals gives the reader a firm understanding of the shape of the rest of the paper.

Research overview

This is one of the most important sections of the brief because it explains the reasoning behind your policy recommendations. In effect, this section describes the problem that your policy recommendations intend to solve.

Provide a summary of the facts to describe the issues, contexts, and research methods. Focus on two main elements: the research approach and the research results.

• Research approach: explain how the study was conducted, who conducted it, how the data was collected, and any other relevant background information.
• Research results: paint a general picture of the research findings before moving on to the specifics.  

Present the results in a way that lends them to your analysis and argument, but do not interpret them yet. By the end of this section, the reader should have a firm understanding of the research and be primed for your argument. The goal is to take them on a journey that ends with them seeing the facts from your perspective.

Tips:

• Avoid jargon and overly technical language.
• Focus on highlighting the benefits and opportunities stemming from the research.

​The research overview (entitled “Research approach”) in Reducing child marriage and increasing girls’ schooling in Bangladesh provides an explanation of the research methodology without becoming mired in too much detail. The author favours simple language and a straightforward overview of the numbers instead of using jargon or complex statistics. The research results are discussed in the following section, an effective choice for research that requires a good deal of data analysis to contextualize the findings.